ABOUT US
Battery Advisors was founded in 2024 by experts in the Li-Ion battery industry, with extensive experience from management consulting and senior roles at equipment and cell manufacturing companies.

Markus Woland
Executive Advisor I Operation, Machine Engineering and Plant setup
EXPERIENCE
- Former Director Operations at Cellforce Group GmbH with >150 employees and >300m€ CAPEX responsibility. Full responsibility for production, planning, industrial and process engineering.
- Almost 15 years experience in the industry, 25 years in mechanical engineering/production, Involved in many cell production projects all over the world (Europe, US, Asia) with a broad network since many years.
- Technical and commercial project experience in various client settings, e.g. Technical Due Diligences, factory setup and layout planning, equipment selection, ramp up projects and support in M&A situations.
- Supports clients globally across different industries, such as consumer goods, automotive-OEM, Tier X and equipment suppliers.
Managing Director
25+ years in mech. Engineering/Production
Almost 15 years Lithium-Ion industry
Previously with Cellforce Group, P3 Consulting, Manz and Siemens
Focus on operation, machine engineering, and plant setup
SKILLS & COMPETENCIES
- Recognized industry expert for Li-Ion cell-, module and pack production
- Interim & Project Management
- Process Management and Improvement
- Communication and Moderation
- German & English (business fluent)
EDUCATION
- MBA (University of Bolton)
- Mechanical Engineer (Steinbeis-Schule Reutlingen/Germany)
- Apprenticeship to Mechatronics technician

Thorsten Höllermann
Executive Advisor I Quality, Digitalization and Factory Planning
EXPERIENCE
- Former Director Factory Planning, Quality and Digitalization at Cellforce Group GmbH. Full responsibility for 200m€ construction budget; Lead manager and owner’s representative for giga factory project.
- Execution of multiple factory & production planning projects within Li-Ion industry.Various management roles in Greenfield and Brownfield plant projects with international context (EU, NAFTA, Asia).
- Recognized quality expert with 20+ years experience in quality systems and methods (Automotive industry). Implementation of data-driven control concepts and execution of Six sigma improvement projects.
- Supplier qualification & quality assurance for >100 components in battery & automobile industry.
Managing Director
20+ yrs. automotive Industry (OEM, Tier n)
14 yrs. in Lithium-Ion battery industry
16yrs. Tech Consulting
(P3 group, VW Consulting)
Focus on quality, digitalization construction, and factory planning
SKILLS & COMPETENCIES
- Quality Management Systems and Methods
(ISO 9001, IATF 16969, VDA 6.3, 6σ black belt) - Smart Digital Factory, Digitalization Concepts
- Factory Planning and Industrialization: Li-Ion battery cell, module and pack production
- Strategy, Organization, Development Process-Management and industrialization
- German & English (business fluent)
EDUCATION
- Dipl. Wi.-Ing. Industrial Engineering & Mgmt. Karlsruhe Institute of Technology, German
- Six Sigma Black belt, VDA 6.3 Auditor

Ralf Neher
Executive Advisor I Industrialization, Ramp-Up and Output Increas
EXPERIENCE
- Former Head of Industrial Engineering at Cellforce Group GmbH with full responsibility for industrial engineering.
- Expert with 30+ years experience in planning and industrialization of production equipment in various industries. Almost 15 years experience in Li-Ion cell-, module and pack production, designing assembly lines for different industries.
- Leading international teams for design of standardized and customizes production equipment.
- Expert in consulting R&D team for product design to terms of producibility (Design to manufacturing).
- Conception and design of customized solutions for various clients. Layout planning, equipment selection, construction and ramp up projects.
Managing Director
30+ years of experience in industrialization
Almost 15 years of experience in Lithium-Ion industry
Previously with Cellforce Group and Manz
Focus on industrialization of production equipment
SKILLS & COMPETENCIES
- Recognized Industry expert for Li-Ion cell-, module & pack production in various industries
- Technical Project Management, Process Management and OEE Improvement
- Interface function/management between R&D and Production (Design-to-built)
- Technical feasibility assessments & executions
- German & English (business fluent)
EDUCATION
- Dipl- Ing. FH Mechanical Engineering
- Apprenticeship to toolmaker